Selling a House for the Highest Possible Price (Part 4)

Part 4: How We SOLD This House!

The conclusion of a successful sale.  The home described in this series sold within three days and received three offers, all considerably over the listing price. The winning offer came in at 23% over our listed price.

We had correctly targeted our buyer, as the winning offer was from a single professional woman. The second offer was from grandparents who were moving down in order to be near their grandchildren, and the third offer was from a young family with two pre-school children.

We had correctly dressed the home, as all three responded to the curb appeal, the crisp white kitchen, and the in-home office area in the kitchen. All visitors to our open houses commented on the furniture arrangement and the paint colors.

And, we had correctly marketed the home. The woman who purchased the home first saw it with her Realtor, who had been invited to a pre-market wine and cheese event hosted at the home. The move-down buyers had learned of house through online advertising of the first open house. The young family had learned of it from a postcard that they had received through a neighborhood mailing.

All in all, the entire process went as expected. Having experience in selling homes in this competitive market lets me know the process and just what to do to get my clients the highest price. A lot of it has to do with preparation and a very solid network around me that allows me the information needed to get the job done right!

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