Seller's Guide

​​​​​​​My Approach To The Successful Selling Of Your Property

1. Location and an in-depth analysis
The location of your property is the key element to a buyer, and something that we cannot change. I often begin my marketing strategy before I have even visited your property by carefully analyzing the location in relation to amenities: parks, schools, commuting lines and shopping sites. When I meet with you, we carefully analyze what type of buyer would be attracted to your location and build in ways to attract that potential buyer’s attention.

My knowledge of the peninsula and my work with buyers is helpful in determining what attributes a buyer would be looking for in location.

2. Analysis of the competition
The properties recently sold become a benchmark for a buyer in determining fair market value. The properties available at the same time your home is on the market become our competition. I prepare thorough and detailed reports for you as the seller to review. Oftentimes it is not merely the size and location of a home that will cause it to compete with your home. My analysis always includes all homes within close proximity to yours and within a price range similar to yours. In order to position your home at its best advantage, it is important to look at the market through the eyes of the buyer.

3. Timing
The best time to sell is a property is when you need to sell it. I appreciate that we sometimes have no control over life circumstances that trigger the need to sell. Together I work with my clients to evaluate the current market and how to best position the property to sell for the highest possible price within the time period allowed.

4. Condition of the property and preparing it for market
A careful walk through the property to evaluate the condition, whether it be soiled carpet, scuffed paint, overgrown landscaping, or cluttered closets can prove invaluable to the final selling price and length of time on the market. I work with a full team of specialists who help me prepare a property for market. I offer my project management skills to oversee all work and materials. Our aim is to complete everything on time and within budget, only attending to those items which will net the largest financial benefit to my seller.

5. Careful evaluation of what terms will attract a potential buyer
Oftentimes there are small concessions that can be offered and promoted to a buyer. As result of experience with buyers and sellers, I have found that the offer of an extended close of escrow, perhaps, or the affirmative response to the request for the patio furniture can make the difference between a positive outcome and an offer falling out of contract. Additionally, the offer to purchase a couple of months of HOA dues, for example, can put a new buyer purchasing the first condo at ease. It is important to work with an agent who is willing to keep an open line of communication with the buyer’s agent, and has the ability to take a creative approach to finding resolutions.

6. Evaluation of pricing
Similar to the detailed evaluation of the competition, a detailed market analysis is critical to success. The real estate market is in a constant state of flux. It is important to work with an agent who is on top of the market, understands trends, and the current mortgage environment which affects a buyers buying power. Eighty percent of a successful marketing campaign to sell a property is the pricing.

My Approach to the Successful Selling of Your Property
Knowing how to position your property to reach potential buyers is critical. Given that important first decisions are made when your property is first introduced, it is imperative that it be professionally photographed, described with well-written copy, and exposed to as many online sites as possible. Further, your property must be made visible to all Realtors who may potentially have a client.

Within minutes of release of your property to the market, it is featured on more than 35 national and international sites, and an HTML electronic flyer is delivered to the personal e-mail boxes of Bay Area Realtors in Marin, San Francisco, San Mateo, Santa Clara and Alameda counties. Additionally, new listings are released to social networking sites and local print newspapers.